Orlando Magic and Walt Disney World celebrate with Mickey Mouse and Minnie Mouse in Magic jerseys in the new Walt Disney World Atrium at Kia Center

Orlando Magic & Walt Disney World Extend Partnership

October 16, 2026October 31, 2026 by onthegoinmco No Comments

The Orlando Magic and Walt Disney World have extended their Champion of the Community sponsorship, which began in 2010.
The Disney brand stays on Magic uniforms as part of the agreement.
A reimagined Walt Disney World Atrium with new artwork and projection technology is now open at Kia Center.

Walt Disney World and the Orlando Magic Extend Their Partnership

The Orlando Magic and Walt Disney World announced on October 12, 2026, that Walt Disney World is extending its Champion of the Community (COTC) sponsorship of the Magic, a partnership that started in 2010. The Disney brand will remain on Magic uniforms, and the two also unveiled a newly redesigned Walt Disney World Atrium at Kia Center, the Magic’s home arena.

It’s a hometown team-up: two Orlando-born organizations staying linked on the court and in the community. For fans, the biggest change is the new atrium, which now welcomes everyone heading into Magic games and other Kia Center events.

What’s Part of the Deal

Announced: October 12, 2026.
Location: Kia Center, home of the Orlando Magic.
Partnership: Walt Disney World extends its Champion of the Community sponsorship, a relationship now in its 16th year, with Disney branding staying on Magic uniforms.
Notable Features:
- Reimagined Walt Disney World Atrium: updated artwork and advanced projection technology that changes the space during Magic games and all events at Kia Center.
- Community focus: both organizations highlight their shared commitment to Central Florida.
Tickets: Magic ticket information is available at OrlandoMagic.com or by calling 407-89-MAGIC.

“…a vibrant new welcome for fans and an experience that feels distinctly Orlando.”
— Joe Schott, President, Walt Disney World

What This Means for Fans

Heading to a Magic game or a concert at Kia Center? Give yourself a few extra minutes to check out the new Walt Disney World Atrium. The projections change during events, so it may look a little different every time you visit.

Disney’s sports ties around Orlando keep growing, from the Magic partnership to the Banana Ball Open coming to Disney World in 2027. Browse more of our local sports coverage for games and events around town.

Frequently Asked Questions

How long have the Orlando Magic and Walt Disney World been partners?

Walt Disney World’s Champion of the Community sponsorship of the Magic began in 2010, making 2026 the 16th year of the relationship.

Will the Disney logo stay on Orlando Magic jerseys?

Yes. Under the extended agreement, the Disney brand remains on the Magic uniforms.

What is the Walt Disney World Atrium at Kia Center?

It is a redesigned entry space at Kia Center with updated artwork and projection technology that transforms the area during Magic games and other events.