Wicked: The Experience Updated for Upcoming Theatrical Release
Experience the Magic of Wicked: The Experience Update Featuring Wicked: For Good at Universal Orlando
Universal Orlando Resort is inviting guests to step back into the whimsical world of Oz with an exciting new update to Wicked: The Experience. Beginning October 31, visitors to Universal Studios Florida can explore a refreshed and expanded version of this immersive retail location. The update celebrates the upcoming Universal Pictures film Wicked: For Good, the highly anticipated sequel to the beloved Wicked.
Guests are transported beyond the yellow brick road into a realm filled with wonder the moment they enter. This update to Wicked: The Experience offers a deeper journey through Oz, showcasing new film props, interactive photo opportunities, and magical surprises around every corner.

Explore Shiz University and the Emerald City
Fans of Wicked will love how Universal has reimagined Wicked: The Experience with stunning new scenic designs inspired by two of Oz’s most iconic locations. Shiz University and the Emerald City come to life in brilliant detail, allowing guests to fully immerse themselves in the story’s spellbinding atmosphere.
As visitors wander through these enchanting spaces, they can enjoy exclusive displays of costumes and props straight from Wicked: For Good. Each detail helps bring the Land of Oz to life in a way that will thrill both longtime fans and newcomers.

Shop the Exclusive Wicked: For Good Collection
No visit to Wicked: The Experience would be complete without exploring the latest collection of Wicked: For Good merchandise. Whether you identify as “perfectly pink” or “positively emerald,” you’ll find something enchanting to take home.
The Ozmopolitan new line celebrates the world of Oz with vibrant designs and delightful details. Guests can browse through apparel, plush toys, home goods, accessories, and more. Every item captures the spirit and magic of the Wicked films, making it a perfect souvenir from this immersive experience.

Enjoy “Wicked Good” Treats Around the Park
The fun doesn’t end inside the store. Guests can indulge in themed treats throughout Universal Orlando inspired by the Wicked universe. Stop by Schwab’s Pharmacy ice cream shop to try the Yellow Road Shake, featuring Dulce de Leche ice cream, or the Wizards Elixir Shake, made with Mint Chocolate Chip ice cream.
These “wicked good” desserts are just a taste of the creative offerings inspired by the world of Oz. Each treat adds another layer of fun to this magical experience, making your visit even sweeter.
Plan Your Visit to Wicked: The Experience
With the addition of Wicked: For Good, Wicked: The Experience has become an even more captivating stop for guests at Universal Studios Florida. This immersive destination invites you to explore, shop, and taste your way through the colorful world of Oz.
From dazzling displays to exclusive collectibles, every detail has been designed to celebrate the magic and legacy of Wicked. Whether you’re a fan of Glinda, Elphaba, or just love a good story, this is your chance to step into the Land of Oz like never before.
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